Red Bull

Crack the Cooler

Los Angeles, CA

San Diego , CA including an exclusive TwitchCon Showcase

Tuscan, AZ

Brief: Design an interactive modern experience which increases friendships, team-building, and collaboration for students and gamers.

Over a 8-10 month period, we designed, engineered, and built a life-size puzzle cube with four unique quizzes to be solved on all four sides at the same time to unlock the cube as a surprise at the end. Students and participants are encouraged to grab their reward with product hidden inside.

The innovative product dispensed over 3,000+ cans of product in several activations in Arizona and California including TwitchCon where the cube was showcased for 5 days with over 6,000 game plays.